EquipHotel’s experiential areas are designed by interior architects and hailed by the profession internationally as real sources of inspiration.

They showcase our exhibitors’ products and offer concrete solutions adapted to new uses.

Discover the 2020 edition's experiential spaces.


The interior designer gives his insights on the modularity of Junior Suites and Apartment Suites that are collective spaces by day and private spaces by night.

Learn more about Laurent Maugoust.

Highlights: Hotel Roosevelt (4 stars) in Nice, Victor Hugo Kléber (4 stars) in Paris (16th arrondissement), Bowmann (5 stars) in Paris (8th arrondissement) and the Chairman Suite, Hyatt Place in Tokyo, MGallery by Sofitel (5 stars) in Troyes, Les Mille Roses (5 stars) in Carry-Le-Rouet, Pullman Montpellier Centre (4 stars) and Sofitel Ajaccio (5 stars).

 Space created under the Artistic Direction of Thierry VIRVAIRE


Overseen by the teams from L’AMEUBLEMENT FRANCAIS, this space will become a headquarters for architects, interior designers, designers, interior decorators, buyers, contracting partners, design firms, fitters, restaurant or hotel owners, etc., offering a place where they will all be able to meet up, talk, share ideas and start new projects.

Franck COUSIN, interior architect and founder of STUDIOCAID, is in charge of the scenography of the space.


This space gives pride of place to furniture fabric designers and features a bar designed by LALLY & BERGER.

Learn more about Lally & Berger.

Highlights : This pair of interior designers, who are responsible for the recent renovation of 32 rooms and the Suite Belle Etoile (Rooftop penthouse of the hotel) of Le Meurice Hotel (Dorchester Collection Group) in Paris (1st arrondissement), plan to continue their work at the palace hotel in 2020, with the renovation of 20 other rooms.



Created by the CRAMIF, the ERGONOMICS SPACE is a link between social problems and technical solutions.

The CRAMIF presents the ERGO ROOM, a test chamber equipped with material and innovative solutions that promote the prevention of occupational accidents and diseases, and the ERGO COOK, an ergonomic kitchen with adapted equipment.

An opportunity for EquipHotel visitors to discover concrete solutions to prevent musculoskeletal disorders, improve working conditions and thus fight against absenteeism and staff turnover.


This space presents a range of pragmatic solutions for the CSR transition, helping independent hotel and restaurant professionals, as well as CSR and purchasing managers working for hotel and restaurant chains and groups.


In 2020, gyms and fitness centres are upping their game. The rules are being bent, stretched and turned on their head to reinterpret the uses of sports equipment and furniture. Here the space is designed in partnership with CHAMPION SPIRIT.

Sense of WELLNESS Magazine is hosting the WELLNESS TALKS conference sessions. 



Designed by FRANCIS VAN DE WALLE, this space offers solutions and equipment for people with disabilities with the goal of facilitating their access to hotels and making their experience even more enjoyable.

Learn more about the Senses Room


The furniture chosen by Thierry Virvaire from the collections of expert specialists will offer 140 seats for a unique lunch, in compliance with the regulations in place: we will discover recycled and recyclable products.

The oversized architecture is metallic and raw: circular volumes are set on almost 650sqm, all in contrast with a precious interior decoration: a dominant of powder pink for a lot of clarity and softness and terracotta tones for very natural material effects.

The elegance of the place is evoked by a vegetal universe inspired by the architectural historical lexicon for the exclusive carpets and hangings.

Learn more about Thierry Virvaire.

Thierry Virvaire is an interior decorator/scenographer and project manager.

Having signed for the renovation of Parisian hotels and the publishing of collections of decorative objects, he is also passionate about the scenography of professional events in the worlds of fashion, hotels and gastronomy: he stages trends and expertise in universes where conviviality and happiness are highlighted.



Close to the Resto des Chefs, the Private Square presents in exclusivity Sicis with the partnership of Ege Carpets. This place is meant to be an intimate space welcoming opinion leaders. 

Learn more about Sicis

For Sicis, mosaic is passion and creativity: thanks to the union of tradition and innovation, the Company produces high quality tesserae, superior to those of any other industry on the market, in different shapes, sizes and materials, favouring artistic and artisanal research and increasing experimentation and creation of new materials.

Founded in 1987 by Maurizio Leo Placuzzi in Ravenna, Italy, Sicis is one of the pioneers in the innovation of materials. Since 1992, Sicis Interior Design Studio has been offering a project creation service to international clients with a luxurious global decorative universe, awarded with numerous projects on the 5 continents.

 Space created under the Artistic Direction of Thierry VIRVAIRE


Interior designer OSCAR LUCIEN (for MAISONNUMERO20) has designed a “deco-shaker”-themed bar. The result is a neo-mixology, somewhere between intoxicating elixir and hidden sanctuary in a very exclusive hotel.

Focus on wines & spirits without forgetting the world of coffee and tea, highlighted in collaboration with Victor Delpierre. The menu and the programming of the space will be created by this expert barista. 

Learn more about Oscar Lucien and MAISONNUMERO20.

Highlights : In 2019, Oscar Lucien was responsible for the interior decorating of the Paradis Latin in Paris (5th arrondissement), Hotel Konti (4 stars) in Bordeaux and the Derby Alma (4 stars) in Paris (7th arrondissement). His current projects include the Champs-Elysées Plaza Hotel (5 stars) in Paris (8th arrondissement), MGallery by Sofitel La Défense (5 stars), Clichy-Batignolles (4 stars) in Paris (17th arrondissement) and Tropical (4 stars) in St Barts.

 Space created under the Artistic Direction of Thierry VIRVAIRE


Landscape architects CHRISTOPHE GAUTRAND and BENJAMIN DESHOULIERES design “delicious plants” using innovative techniques showcased in an unexpected quirky and unique garden.

Learn more about the Agency Christophe Gautrand & Associés.

Highlights : In 2019, Christophe Gautrand & Associés delivered the terrace for the “Parisian Apartment” at the Mandarin Oriental in Paris (1st arrondissement), and created the setting for the Dior Couture reception at K2 Altitude in Courchevel 1850. His current projects include those at Hôtel Coeur de Megève and Hôtel Opéra Cadet (Steller group), a project for the Grand Hôtel du Château de Versailles (LOV group and Alain Ducasse) and the gardens of the Tour Cristal (Allianz group) in Paris (15th arrondissement).

 Space created under the Artistic Direction of Thierry VIRVAIRE


Talks Hospsitality & Tech is an informal, lively and sustainable space.

The space was designed by Frédéric Sarkozy, scenographer of Studio Kankyo. Graphic folding screens surround the "Talks" located in the heart of the pavilion. The modularity makes it possible to compose a dynamic space that lives and adapts to the program of the day.

The scenography of the space has been designed to be sustainable and reusable: the folding screens are made of reusable materials and can be used for future spaces. The flooring is made of recycled wire tiles; they can be reused after dismantling.

Learn more about Studio Kankyo :

Highlights: Design of an immersive environment for the launch of Panerai's new Bronso submersible watch, Shanghai 2019. Scenography of a pop up store for Guerlain's flagship store, Paris 2019.


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