Connect directly with operators, buyers, investors, specifiers and distributors from across the globe. EquipHotel is where key industry players come to do business.
EquipHotel
Exhibit at EquipHotel 2026
The Must-Attend Hospitality Event
Showcase your innovations and grow your business with more than 80,000 participants.
Why Exhibit at EquipHotel?
Bringing together more than 1,200 exhibitors and 80,000 professionals from 133 countries, EquipHotel is the global hub for hospitality. It’s where business grows, innovations shine and industry leaders connect to shape the future.
Meet the decision-makers
Boost your visibility
Stand out in the global hub of hospitality. Showcase your products, services and innovations to an international audience actively looking for new solutions.
Stay ahead of the market
Immerse yourself in a rich programme of conferences, workshops and hands-on experiences. Gain fresh insights and stay ahead of industry trends.
Grow your network
With 30+ exhibition sectors across five themed areas, EquipHotel is your opportunity to meet new clients, forge strategic partnerships and unlock business growth.
Qualified visitors
- 61% Hospitality sector: Investors, owners, operators, and developers across a wide range of segments – luxury and palace hotels, premium and lifestyle hotels, mid-range accommodation, outdoor hospitality (e.g., campsites), holiday cottages, tourist residences, high-end serviced apartments, and student/senior housing.
- 26% Specifiers: Interior architects, designers, decorators, fit-out specialists, design consultancies, space planners, and advisory services.
- 10% Procurement and Distribution: Buyers, procurement departments, distributors, and public purchasing bodies.
- 3% Other services and stakeholders in the hospitality sector
Global reach
Tap into a truly international audience, right at the heart of the global hospitality hub:
46% from Northern & Eastern Europe
30% from Southern Europe
24% from outside Europe
EquipHotel in numbers
80,000
Qualified professionals
133
Countries represented
66%
Procurement buyers/project leaders
12%
International visitors
1,200
Exhibitors
90,000 sqm
Exhibition space
40%
International exhibitors
36
Exhibiting countries
Exhibition Sectors
EquipHotel is the most comprehensive international trade show for the hospitality industry, bringing together global brands alongside the most promising start-ups. Present your company, products and innovations to more than 80,000 professionals at the heart of the global hospitality industry.
Tech&Services
Boost operational efficiency and guest experience with cutting-edge solutions:
- Management and sales performance tools
- AI, robotics and smart technologies
- Wi-FI and Connectivity
- Augmented and virtual reality
- Digital platforms and apps
- Security and surveillance systems
- Cleaning and maintenance technologies
- Hotel franchises
- Insurance, finance and investment services
- HR and Operations, CSR and procurement consulting and solutions
Design
Shape the future of hospitality spaces with exceptional design and craftsmanship:
Indoor and outdoor furniture
Fittings and fixtures
Decoration and lighting
Tableware and accessories
Architectural and building design
Bathrooms and ceramics
Foodservice
Discover everything you need to elevate your culinary operations:
Food & beverage
Cleaning and hygiene solutions
Disposables and eco-friendly products
Professional kitchen and bar equipment
Vending machines and self-service solutions
Wellness
Create memorable guest experiences through wellness and comfort:
Spa and therapeutic treatments
Fitness and sports equipment
Hotel supplies and amenities
Bedding and sleep innovations
Showcase your latest innovations and connect with the entire hospitality value chain right here at EquipHotel.
Included with your exhibitor registration: the “Business Builder” pack
Unlock powerful tools to drive visibility, generate leads and boost your commercial impact.
Instant lead capture: Effortlessly scan and connect with every visitor to your booth.
Smart dashboard: Manage invitations, track leads and follow up, all in one personalised, easy-to-use space.
Real-time ROI tracking: Monitor performance and optimise your actions on the spot for maximum sales efficiency.
EXHIBIT • CONNECT • CONVERT
First-timer Programme: designed for new exhibitors
Make a confident debut at EquipHotel with a dedicated support programme tailored to help you succeed.
1. Simplify Your Participation
We make it easy to get started:
Training sessions on digital tools to boost your ROI
Informational webinars to help you prepare
Assistance with accommodation and transport through our partners
Dedicated customer service by phone and email
2. Maximize Your Visibility
Stand out from day one:
Showcase your flagship products in visitor newsletters (100,000+ contacts)
Gain a “New” badge in the exhibitor search on equiphotel.com
Enjoy a 10% exclusive discount on all communication tools
3. Enjoy a Unique Show Experience
Make the most of your first EquipHotel experience:
Before the show:
Pre-opening conference to introduce the exhibition
Guided tour to familiarise yourself with the space
During setup and deconstruction:
Fast-pass access at the exhibitor welcome desk for a smoother experience
Stand Options
Pick the stand that fits your style and get optimum visibility in the heart of the hospitality market. Your exhibition space is more than just a booth, it’s your showcase, your platform to reach to thousands of industry professionals. Customise your stand to express your identity, grab attention and leave a lasting impression on every visitor.
Packaged Stands
Corner Stand
Compact and efficient, available from 4m² to 6m² – the perfect affordable option for your first show, meeting new clients and boosting your visibility.
Essential(+)
A smart, functional space designed to cover all your exhibiting needs while keeping costs under control.
Easy
An all-in-one, ready-to-go package that makes participation simple and guarantees visibility from day one.
Identity
Go premium with a standout setup that highlights your brand and captures the attention of key decision-makers.
My Stand Maker – Your Custom Stand
Want a truly unique stand that perfectly captures your company’s identity and goals?
Our dedicated experts will craft a solution tailored for your sector, budget and ambitions. From bold creative design to seamless, ready-to-use delivery, we handle everything to maximise your impact.
Count on us to deliver a stand that’s bold, practical and designed to turn heads.
EquipHotel’s "Top Buyers Club"
Step into the Top Buyers Club and gain exclusive access to industry leaders who drive the market.
Designed for investors, developers, restaurateurs, importers, interior designers, architects, operators, design firms, procurement teams and hotel chain buyers, this elite programme connects you directly with key decision-makers.
Benefit from tailored meeting schedules and personalised visit programmes that put your business front and centre.
Don’t miss out, join the Top Buyers Club and supercharge your business opportunities.
They Participated in the Top Buyers Club
Mathilde van der Weerd - Quality Lodgings
"I thought it was very valuable to visit a large exhibition especially aimed at the hotel industry and I will probably do so again in the next edition."
Sparrow international - F. Hijazi
"It was quite fruitful and it provided me a great opportunity to meet and interact with top suppliers."
International Support
EquipHotel has an international team of 20 salespeople and agents around the world:
EUROPE & THE MEDITERRANEAN
Germany / Austria
Cyprus / Greece / Balkans
Belgium / Luxembourg
Denmark / Finland / Norway / Sweden
Spain / Netherlands / Portugal
Italy
Morocco
Poland
Czech Republic / Slovakia
United Kingdom / Ireland
Switzerland
Turkey
ASIA
China/Japan/Taiwan
AMERICA
Canada / United States