For its 2026 edition, EquipHotel chose to entrust the creation of its 400 sq m signature bar to Paris Society Consulting and Saguez & Dash, two inventive and forward-looking reference players in the world of hospitality.

Together, they conceived L’Atelier Rouge.

A bar that tells a story and immerses visitors in a universe built around one conviction: a drink is best experienced when it is fully understood. The bar opens itself up, makes itself visible, explains and shares — all the better to surprise.

• Layout: Ecce Gusto
• Fit-out: DCW éditions / Ege / Kvadrat / Lineart / N Tradition / Simbol / CoverStyl / Mues / Orac
• Bar: Akho Paris / BLMHD / HBES / Pernod-Ricard France / SVEV Glassware

The experience unfolds in three stages:

• a sensory corridor
• a laboratory open to gestures and techniques
• a dimly lit bar where the drink fully comes into its own. 

Each stage lays the groundwork for the next.

Transparency lies at the heart of the project: understanding what one consumes, gaining access to expertise, and leaving with the desire to recreate and explore. This is the vision of hospitality championed by Paris Society Consulting: a hospitality that shares as much as it impresses.

On the menu at L’Atelier Rouge: three trios — namely, a choice of three cocktails, three mocktails and three hot drinks.