The show's inspirational areas, designed by leading architects and designers, embody boldness and innovation.
Driven by originality, creativity, and a spirit of experimentation, the spaces showcase the cutting edge of hospitality design.
VIP & Press Club: Outdoor Living Reimagined
Designed by DL2A, the VIP & Press Club blurs the boundaries between indoors and outdoors. Greenery, artworks, layered materials, lighting and colour create an ever-evolving landscape, while a series of spaces dedicated to relaxation and conversation reinterpret indoor comfort within an outdoor-inspired setting.
Wellness in Bloom
Designed by graphic designer Baptiste Vandaele, the Wellness Lounge unfolds as a vibrant world inspired by azulejos, encaustic cement tiles, Andalusian gardens and medieval botanical art. Geometric patterns, floral creations, bold colours and bespoke textiles come together in a warm, immersive setting designed to combine visual impact with well-being.
Designed in collaboration with Wanderland, this unique suite explores families’ evolving expectations, placing both children’s and parents’ experiences at the heart of hospitality. Games, equipment and inspiring concepts come together to create more playful, immersive and memorable stays.
A Manifesto for the Hotel of Tomorrow
With JOST HOME, hoteliers can discover a tangible, forward-looking vision of tomorrow’s hospitality. Conceived as a life-size source of inspiration, the space invites visitors to explore new uses, enhance the guest experience and rethink hotel standards. Furniture, interior design, materials, technology and bespoke solutions come together to inspire practical ideas for new-build, renovation and transformation projects.
