One day, two expert events at EquipHotel 2026

On Thursday 5 November 2026, EquipHotel Paris will host two key events dedicated to the major transformations shaping the hospitality industry: HITEC Paris, organised with HFTP®, focusing on hotel technologies, and the Commercial Strategy Forum Paris, organised with HSMAI Europe, focusing on commercial strategy, marketing, distribution and revenue management.

A day designed to help hospitality professionals anticipate new uses and trends, strengthen their performance and develop new business opportunities.

HITEC Paris: the event dedicated to hotel technology

Organised for the first time as part of EquipHotel Paris, HITEC Paris will bring together international hotel technology players on Thursday 5 November for a day of conferences, discussions and forward-looking insights dedicated to innovation and the digital transformation of the sector.

Designed in partnership with Hospitality Financial and Technology Professionals — HFTP®, HITEC Paris will highlight the key technology challenges transforming hospitality: artificial intelligence, cybersecurity, guest experience, automation, digital solutions and operational performance.

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Commercial Strategy Forum Paris: the event for hotel commercial strategy leaders

For the first time, HSMAI Europe will host its Commercial Strategy Forum Paris within EquipHotel Paris on Thursday 5 November. This one-day event will bring together hotel executives, commercial leaders, marketing experts, revenue managers and industry partners to explore the key issues shaping hotel commercial performance.

The programme will feature expert-led sessions, panel discussions and networking opportunities focused on sales, marketing, revenue optimisation, distribution, technology and leadership.

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