The aim of this trophy is to place breakfast back at the heart of the guest experience and make it a true differentiating factor for hotel establishments.

The competition highlights the expertise of hospitality professionals, the quality of the welcome and service, as well as the unique identity of each hotel. It also promotes a committed approach through the selection of fresh, local and seasonal products, the richness of regional specialities and collaboration with artisan producers. An initiative that turns breakfast into a moment that is both high‑quality, responsible and meaningful.