• BLLA - Boutique & Lifestyle Lodging Association.

    EquipHotel is proud to host the first European BLLA conference during the 2016 edition of the show.

  • The Boutique & Lifestyle Lodging Association (BLLA) is the voice of the world's independent boutique and lifestyle hotels and represents 750 international members.

    Its aim is to unite a worldwide collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.

    BLLA is the place to find concise access to qualified experts, vendors, and information specific to the lifestyle/boutique segment within the hospitality industry!


    The program, being held on November 9th on the floor of the trade show in a specially designed conference space, consists of panel discussions and deep-dive interviews with today’s iconic and visionary hoteliers in this space.

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