GUEST COUNTRY 2022: ITALY

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Italy is one of the countries with the highest number of visitors and exhibitors at the show.

The country has 378 Michelin-starred restaurants (2022 edition of the guide), and with no less than 50 women with stars in the famous red guidebook, it holds the record for the most female chefs with a Michelin star.

Italy also has a tourism sector that accounted for 13% of the country’s GDP in 2019, generating over €232 billion in revenue (source: Veille Info Tourisme, Ministry of Economy and Finance, August 2019).

2021 marked a clear recovery of the sector after the crisis of 2020 and Italy is doing better than other countries and is gaining part of the global tourism market: from 3.6% of 2019 to 4.2% of 2021 (source Bank of Italy, July 2022).

Italy is also all about design, designers and furniture makers, and is a source of inspiration for hotel and restaurant professionals across the world.

In light of all these assets, "there was a certain logic in inviting Italy and giving it carte blanche during the 5-day show", reveals Béatrice Gravier - EquipHotel show director.

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ITALIAN PROGRAMME

ITALIAN PAVILIONS*

The Italian government invites no less than 65 Italian companies to come and promote the quality of their products.

Discover them on their 700sqm exhibition space (pavilions 4, 7.2 and 7.3).

*ITA/ICE : Agency for the promotion and and internationalisation of Italian companies

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CARRÉ PRIVÉ by SICIS

In pavilion 7.3, the Italian mosaic company SICIS is decorating the gourmet restaurant of the show.

For Sicis, mosaic is all about passion and creativity. By combining tradition and innovation, the company produces the industry’s highest quality tesserae.

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THEMATIC TRAILS

A thematic trail "Made in Italy" designed specifically around Italy will take you to meet professionals and discover the latest products and innovations in this booming market.

MORE THAN 140 ITALIAN COMPANIES

Come and meet all the Italian creativity in all the sectors of the show: tableware, ceramics, lighting, linen, bathroom, indoor and outdoor furniture, decoration, kitchens, technology...

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LEARN MORE ABOUT ITA - ITALIAN TRADE AGENCY

ITA - Italian Trade Agency is the Governmental agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses.

Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

Find out more about Made in Italy key sectors with the beIT campaign, promoted by the Italian Ministry of Foreign Affairs.

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