GUEST COUNTRY 2020: ITALY

in partnership with

Italy is one of most well-represented countries at EquipHotel, in terms of both exhibitor and visitor numbers.

The country has 374 Michelin-starred restaurants (2020 edition of the guide), and with no less than 50 women with stars in the famous red guidebook, it holds the record for the most female chefs with a Michelin star.

Italy also has a tourism sector that accounted for 13.2% of the country’s GDP in 2018, generating €232.2 billion in revenue and employing 14.9% of the job market, with 3.5 million people working in the industry (source: Veille Info Tourisme, Ministry of Economy and Finance, August 2019).

Italy is also all about design, designers and furniture makers, and is a source of inspiration for hotel and restaurant professionals across the world.

ITALIAN DESIGN PAVILION

Organised in partnership with the Italian Trade Agency (ITA), this pavilion will showcase products and services from the newest brands from Italian Design.

ITALIAN TRIBE : IL LUOGO DI AIMO E NADIA

Chefs Alessandro Negrini and Fabio Pisani bring their modern flare to the tastes and flavours of their country. Every day in Milan, they draw inspiration from the best products from a market, vegetable garden, producer or wine-grower to share their passion for cooking. Their cuisine is modern, sustainable, healthy, refined and in line with Italy’s rich gourmet heritage.

CONFERENCES

EquipHotel is working in partnership with ITA to organise a series of conference sessions showcasing Italian furniture, design, ceramics and gastronomy.

Programme available from June 2020.

VISITOR ITINERARY

A visitor itinerary designed specifically around Italy will take you to meet professionals and discover the latest products and innovations in this booming market.

LEARN MORE ABOUT ITA - ITALIAN TRADE AGENCY

ITA - Italian Trade Agency is the Government Agency, working under the Ministry for Economic Development, entrusted with the promotion of trade, business opportunities, and industrial cooperation between Italian and foreign companies, as well as research centres and universities. ITA also promotes the attraction of foreign investments in Italy, and assists international companies willing to establish in Italy, to expand their business and to pursue collaborations with Italian counterparts. With a motivated and modern organization and a worldwide network of offices, ITA provides information on business opportunities, advice on marketing planning, consulting, promotion and training services to Italian small and medium-sized businesses.