Who visits the show

  • Who visits the show?

    Five days long, they wander up and down the aisles of the exhibition. But who exactly are the visitors to EquipHotel? There were 111,000 of them at the 2014 edition. Take a look at their profile, and get a feel for who they are and what they’re looking for.

  • Visitors ...

    • …from all sectors of activity



    • …from all over the world

      TOP10 foreign countries

    • …involved in purchasing decisions

    72% of visitors have a role in procurement either as
    decision maker, recommender or specifier.


    • …looking out for new products and the latest trends 

    Their expectations and main visiting objectives:
    - Discover new products and innovations (74%)
    - Discover the latest market trends (69%)
    - Find new ideas for their business (56%)
    - Find new suppliers (54%)

    95 % of our attendees in 2014 were satisfied with their visit.


    • …who make investments

    55% of visitors ordered something at the show or just after it.


    Source: 2014 Visitor survey



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